Head of Marketing

We’re Hiring: Head of Marketing – Defoy Group

Company: Defoy Innovation Solutions Pvt. Ltd.

Location: Srinagar, Jammu & Kashmir

Role Type: Full-time | Leadership Position

Primary Focus: Defoy Hotels & Resorts

Defoy Innovation Solutions Pvt. Ltd. is building an integrated hospitality and travel ecosystem from Kashmir.

We are looking for a Head of Marketing who thinks and operates like a founder—someone who can take complete ownership of the marketing function, build the team, define the strategy, execute aggressively, and remain accountable for measurable business results.

This is not a role for someone who only coordinates agencies, approves creatives, prepares presentations, or reports vanity metrics.

We need a leader who can independently build a powerful marketing engine that drives:

• Direct hotel bookings
• Qualified leads and conversions
• Brand awareness and preference
• Higher occupancy and stronger ADR
• Increased revenue from campaigns
• Content that translates into demand
• Long-term brand equity for Defoy

The initial and immediate responsibility will be to lead the complete marketing function for Defoy Hotels & Resorts. As the Defoy ecosystem expands, the selected candidate will gradually take charge of marketing across all Defoy ventures.

• Develop and execute the complete marketing strategy for Defoy Hotels & Resorts.
• Take end-to-end ownership of brand, performance marketing, content, social media, partnerships, public relations, influencer marketing, CRM and customer acquisition.
• Build campaigns around hotel stays, resort experiences, events, weddings, corporate retreats and seasonal travel demand.
• Create a strong direct-booking strategy to reduce excessive dependence on OTAs.
• Work closely with sales, reservations, revenue management and hotel operations to convert marketing activity into revenue.
• Build and lead an internal marketing team comprising content, design, video, social media, performance marketing and related functions.
• Select, manage and evaluate external agencies, freelancers, creators and technology partners where required.
• Establish clear marketing KPIs, dashboards, budgets and reporting systems.
• Improve campaign ROAS, cost per qualified lead, conversion rates, website traffic, direct bookings and customer retention.
• Develop the overall brand architecture, communication standards and positioning for Defoy and its ventures.
• Conduct market, competitor and customer research and convert those insights into campaigns and business opportunities.
• Take complete accountability for marketing outcomes—not merely marketing activity.

You may be the right person for this role if you:

• Have successfully led marketing for a hotel group, resort brand, travel company, luxury brand, consumer business or another high-growth organisation.
• Understand both brand building and performance marketing.
• Can connect marketing decisions directly with revenue, occupancy, ADR, conversions and customer acquisition.
• Are capable of building a marketing department from the ground up.
• Can independently make decisions, solve problems and move quickly without waiting for constant instructions.
• Have strong leadership, communication, creative judgement and commercial understanding.
• Know how to identify strong talent and hold a team accountable for execution.
• Are comfortable working in a fast-moving, founder-led organisation.
• Have a proven record of delivering measurable results.

• Needs constant supervision or detailed instructions.
• Measures success only through reach, followers, impressions or engagement.
• Is limited to one marketing specialisation and cannot lead the complete function.
• Prefers managing vendors over taking personal ownership.
• Is uncomfortable being accountable for revenue-related outcomes.
• Wants a conventional role with narrow responsibilities and slow decision-making.
  

Within the first few months, the selected candidate should be able to:

• Build a clear marketing strategy and execution calendar.
• Establish measurable acquisition and revenue targets.
• Strengthen Defoy’s digital presence and brand positioning.
• Launch campaigns capable of generating direct bookings and qualified demand.
• Improve coordination between marketing, reservations and sales.
• Build or restructure the marketing team.
• Create a scalable marketing system that can later support every company within the Defoy ecosystem.
  

Defoy is not looking for someone to simply manage its marketing.

We are looking for someone who wants to build the marketing division of a growing hospitality group, directly influence business growth and eventually lead marketing across a larger portfolio of ventures.

The selected candidate will have significant ownership, decision-making authority and direct access to the founders.

Send your CV at [email protected] along with:

1. A brief introduction explaining why you are suited for this role.
2. Examples of campaigns or brands you have led.
3. Measurable results you have delivered.
4. Your current and expected compensation.
5. Your notice period and availability to relocate or work from Srinagar.

Applications without evidence of measurable marketing outcomes may not be considered.