User Acquisition & CPI Optimization

About Company

Santa Browser is a revolutionary "browse-to-earn" browser that empowers users to earn rewards while they enjoy a faster, more secure, and user-centric browsing experience. Our mission is to create a seamless and rewarding internet journey for all users.

As we continue our rapid growth, we are looking for a talented and ambitious Media Buyer (Performance Marketing) who is passionate about driving high-volume user acquisition across Google, Meta, YouTube, TikTok, and other ad platforms. The focus is on optimizing CPI and propelling us toward our goal of rapid global expansion.

Your Role

As a Media Buyer at Santa Browser, you will launch, optimize, and scale paid user acquisition campaigns to drive app installs while ensuring efficient cost-per-install (CPI) and strong user retention. You will play a critical role in shaping our digital growth strategy, leveraging data-driven decision-making and high-performing ad creatives.

Key Responsibilities

• Plan, create, and scale paid ad campaigns across Google Ads, Meta, YouTube, TikTok, and other digital platforms.
• Optimize CPI, CPA, and ROAS to ensure maximum efficiency in user acquisition.
• Analyze and monitor ad performance daily, making data-driven adjustments to improve conversion rates.
• A/B test ad creatives, messaging, landing pages, and audience segments to drive higher engagement.
• Collaborate with the creative team to produce high-converting ad creatives.
• To track and optimize user acquisition, use mobile measurement partners (MMPs) such as AppsFlyer, Adjust, and alike.
• Identify and explore new ad platforms, programmatic opportunities, and alternative traffic sources to scale app growth.
• Stay updated with digital advertising trends, platform updates, and best practices in performance marketing.
  
  

What We’re Looking For

• 3+ years of experience in mobile performance marketing and user acquisition.
• Proven track record of successfully managing CPI-optimized campaigns at scale.
• Expertise in at least one of the following platforms: Google Ads, Meta Ads, YouTube, TikTok Ads, and mobile app install campaigns.
• Strong experience with MMPs and a deep understanding of attribution models.
• Ability to analyze campaign data and make data-driven optimization decisions.
• Bonus: Experience in Web3, or crypto-related projects.
• Bonus: Knowledge of programmatic advertising, DSPs, and affiliate marketing.
  
  

What We Offer

• Competitive salary + performance-based commissions
• Opportunity to grow with an innovative tech company
• Work with people from around the world.
• A fast-paced, high-growth environment where your work makes an impact
  
  

Skills: meta ads,user acquisition,google ads,cpi