YouTube Growth Lead

About the Role

Vidyakul is looking for a YouTube Growth Lead to build and scale our YouTube channels across Bihar, Uttar Pradesh + 3 more

You will own the complete YouTube growth engine—from content strategy and channel optimisation to audience growth, lead generation, and paid-course conversions.

This is not just an SEO or content-uploading role. We need someone who understands students, algorithms, content, creators, and business growth.

What You Will Own

• YouTube channel growth, views, watch time, subscribers, and engagement
• Content strategy across academic, exam, motivational, and conversion-led videos
• Monthly and weekly content calendars
• Video titles, thumbnails, descriptions, keywords, playlists, and publishing strategy
• YouTube SEO, algorithm trends, and competitor analysis
• Audience retention, CTR, traffic sources, and content performance
• Organic leads, app installs, batch launches, and paid-course conversions
• Collaboration with teachers, category teams, editors, designers, and marketing teams
• Live classes, marathons, result campaigns, and high-impact YouTube events
• Building strong teacher-led and Vidyakul-led channel brands

Key Success Metrics

• Organic views and watch time
• Subscriber growth
• Thumbnail CTR and audience retention
• Returning viewers and student engagement
• Leads and app installs generated through YouTube
• Free-to-paid course conversion
• Revenue contribution from organic channels
• Performance of batch launches and campaigns

Ideal Candidate

• 4–5+ years of experience in YouTube growth, digital marketing, content strategy, or organic growth
• Proven experience scaling YouTube channels for a creator, brand, or EdTech company
• Strong understanding of YouTube algorithms, SEO, thumbnails, retention, and audience behaviour
• Comfortable working with teachers, creators, video editors, designers, and category teams
• Strong analytical skills and hands-on experience with YouTube Studio and channel dashboards
• Able to connect content performance with leads, conversions, and revenue
• Fast-moving, experimental, and deeply execution-focused

Compensation: ₹12–15 LPA CTC plus a performance-linked bonus.