Creative Strategist

Company Description WHITE is a Culture Experience Company headquartered out of Delhi and with a branch in Mumbai. Our core strength lies in sculpting experiences with radical creativity for a vast clientele across luxury, lifestyle, corporate and retail segments. Our work is led with an integrated approach and spans from branded immersions, IPs, conferences & MICE events and shopper experiences - across all scales of execution, pan-India and in the Middle East, Asia, Europe and the United States.

As creators of culture-first experiences, our team of 80+ “custodians of culture” across creative strategy, design, account management and operations work together seamlessly to build experiences and ideas with long-term impact that help our clients form a meaningful bond with their audiences.

Role Description

• Conceptualization and Idea Generation: Brainstorming and generating ideas for creative projects, campaigns, and brand initiatives.
• Creative Strategy: Developing and executing strategic plans for creative projects and campaigns
• Strong Writing Skills: Building and writing “sellable” narratives to devise campaign strategy; and translating it into a well-constructed structure
• Presentation Skills: Adeptness at Microsoft Powerpoint (preferably) and/or other presentation tools to create visually appealing and engaging presentations with the right references/moodboards
• Collaboration and Communication: Collaborating with cross-functional teams, including client servicing, design, and ensuring that creative projects are aligned and consistent to overall campaign objectives. Managing day to day communication with stakeholders, clients, and team members
• Quality Control: Reviewing and approving all creative work to ensure that it meets the agency's quality standards and is aligned with overall campaign goals and objectives
• Effectiveness: Measuring and monitoring the effectiveness of creative initiatives and campaigns and suggesting changes wherever required
• Timeline Management: Managing resource allocation effectively, and ensuring that projects are delivered within expected timelines

Qualifications

• Experience required: 1-3 years in events industry
• Strong foundation in Creative Strategy and Brand Strategy, with experience translating insights into impactful concepts.
• Proficiency in Creative Direction and the ability to guide multidisciplinary teams toward cohesive, brand-aligned execution.
• Excellent Writing skills for briefs, presentations, and narrative storytelling across campaigns and brand experiences.
• Advanced Research capabilities, including qualitative and quantitative methods, trend analysis, and audience understanding.
• Prior experience in brand experience, advertising, or integrated marketing agencies is highly beneficial.
• Ability to present ideas clearly, manage multiple projects, and collaborate effectively with clients and internal teams.
• Comfort working on-site in a fast-paced, creative environment in Delhi.
• Bachelor’s degree in communications, marketing, design, advertising, or a related field, or equivalent practical experience.